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New Gear Drops 11/29

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AMFAH™ is a lifestyle brand that offers creative, thoughtfully sourced goods to the women's basketball community. Every detail in our merchandise represents the gratitude we feel for the lessons, joy and heartbreak that playing, coaching and loving basketball brings to those lucky enough to experience it. Most of all, this brand is built for the teammates who became friends. Long live hoops.

About Us

We stand on three pillars:
Authenticity

We're true to our hoops roots.
We don't cut corners.
We design with care and passion.
We make and sell products we are proud of.

Community

We build up our hoops family with love.
We work tirelessly today so the world will be better for future hoopers.
We know the assist is as important as the score.

Positivity

We amplify positivity. We tell stories that build our community. There is enough negative energy surrounding our world and sports. We will find the good and we will be the good.

MEET THE TEAM

Jamie + Molly

We started AMFAH™ as a salute to all the great relationships and
memories basketball gave us.

We have played and coached, cut down nets, broken bones, won big, and
lost heart breakers.

We hope connecting with our brand feels like lacing up your favorite sneaks and taking the floor with your favorite people.

follow the team

Championship Quality

No one aims for ordinary and you shouldn't settle for it.

Championship Detail

Defense may win a championship for your favorite team, but the details lift the trophy for us.